John Paul is the co-founder of Paul Mitchell ?

Cruelty free
Tested on humans first
Veterinarian approved
The finest in Pet Care
Endorsed by professional breeders and handlers

Whitening Formula. This extraordinary formula has been developed
for light colored coats. It helps control matting, tangling
and flyaway hair. Fortified with hydrolyzed oats, chamomile
and sweet almond oil, it cleans thoroughly and rinses easily
leaving coat sparkling, clean and shiny. This product is endorsed by "Brendle" the store's Maltese. Brendle has a very bright, white healthy coat. Notice he does not have any tear stains either !
16.0 oz